Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.2
  • Adult Rating: 4+
  • File Size: 202.55 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 603,918 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Quick, easy accountability

    By SugarExorciser
    Have no idea how much you’re eating during the day, or why—in spite of regular exercise—you’re not losing weight? Lose It! is a quick and easy-to-use app that simplifies calorie tracking and gives you an accurate picture of where all those empty calories are hiding in your diet. The key to success is your honesty—if you eat a few Hershey kisses, log it. If you sample a few shreds of cheese while you’re cooking, log it. If you order a venti mocha with half n half, log it accurately (by the way, that is probably all your calories for the day and you get to eat celery for dinner). For me, it’s eye-opening to know how many extra calories there are in sweeteners like honey, brown sugar, jam, ketchup, bbq sauce that do nothing to fill me up and leave me hungrier sooner. But it’s worth it to use high-protein, high fat condiments like peanut butter and real butter on your whole wheat toast or sweet potato because they leave you fuller longer. All that said, this tool will be as helpful for kicking off a healthy lifestyle as you are honest with your tracking. So be honest—don’t freak out when you go over by 50 calories on a low exercise day. Make it up tomorrow. And happy losing!!
  • Age minimum

    By Sosie01
    When I first downloaded this app, I was so excited because I’d finally be able to keep track of what I eat. But once I put my age (17) it said that I have to be at least 18. The problem is, I turn 18 in DECEMBER. I understand that maybe you believe younger people are only doing this due to body dysmorphia but allow me to assure you that not all teens are like this and that body dysmorphia comes in ALL ages. Some people, like me, want to live a healthy lifestyle. I like to workout, I know how many calories I’m supposed to eat according to my body weight, and I know that I need a sufficient amount of calories to get all the energy I need throughout my day, but unfortunately I don’t have anything to count them. Please allow the age minimum to be 17.
  • Fantastic

    By DebbyFan
    Every bit as good (if not better) than Noom for a fraction of the price. And that’s the premium level - you can do the basic level for free! Love, love, love it!!
  • Love this app! It’s life changing!

    By Monteking
    I’ve been doing weight watchers for 23 years and using their app for the past several years to track my weight in food. After using Lose It! for just a couple of days, I was immediately impressed with all the features and functions and I’m only going to use this app moving forward.
  • Love this app, easy to use

    By Desireeb07
    This app is easy to use and has a lot of options for food
  • Super in der Handhabung

    By Besho102
    Diese App lässt sich leicht und ohne Aufwand im Alltag benutzen. Sie gibt einen total guten Überblick darüber, was man gegessen hat und wie viel man noch essen kann. Außerdem erhält man einen Überblick wie viel man von welchen Nährstoffen zu sich nimmt. Mir war vorher nicht bewusst, dass ich so viel Fett in meinem Speiseplan hatte. Mit ein paar einfachen Griffen konnte ich das ändern.
  • Jason

    By Grimleyk
    I like this app its easy to use. I would like to upgrade for more information but I’m in able to due to funds.
  • Love it

    By zulirch
    This app is awesome. I recommend to everyone who wants to lose weight or keep on track.
  • Good app

    By manma bear
    The free version is a nice app. Upgrading gives you a couple extra free features such as monitoring measurements, workouts, menu planning, intake monitoring as far as carbs and things. You can scan what you eat because this app has quite an extensive database as well. If you can’t find it then you can always create a new as well.
  • Helpful

    By D47sr
    This is a useful weight-loss tool. The key is to use it regularly. Combining it with a modified fast (l.e. Not eating between 5pm & 10am) I'm losing about 2% per week.