Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 13.2.500
  • Adult Rating: 4+
  • File Size: 223.29 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 12.0 or later.
Score: 4.73668
From 425,438 Ratings


Lose It! is a calorie counting app that helps you reach your weight loss goal. Simply download the app, set your goals, and track your foods and exercises to lose weight. Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. • 80+ million pounds of weight lost by our members (and counting) • 27+ million searchable items in our comprehensive international food library database • 40+ million users who have started their weight loss journey with Lose It! • 25+ macronutrient and health goals to choose from • 3 days of tracking is all it takes before a user starts to see a result in weight loss • Lose It! is Weight Loss That Fits! HOW LOSE IT! WORKS Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs. LOSE IT! FEATURES • Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten. • Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner). • Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more. • Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more. • Biggest Food Library Database – 27+ million searchable foods in our international library. • Challenges – step up your game with fun weight loss, fruit/veggie, and exercise challenges by yourself or with your friends. That’s some serious motivation! • Meal Planning & Targets – meal targets helps you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records. • Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress. • Themes – personalize the look and feel of Lose It! with themes that speak to your personality. • Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself. • Workout Guides - library of workouts to help guide you to success. Download Lose It! today and join our community of members helping us reach our mission to mobilize the world to achieve a healthy weight. Get started today with Lose It! - Weight Loss That Fits! Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members. http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Good app

    By Lisa millet
    I tried WW and my fitness pal . Did not really like either one. I like this app a lot. I bought an Apple Watch, which I have connected. Very easy. I love the positive, helpful and fun feel of the app. My favorite part of the app was the “ Milestone” pop ups. “ two pounds lost! You have lost the weight of a pineapple” Very motivating! And it was fun to send to my friends ! ( we support each other) But they have removed this feature. So I am rating 4 instead of 5 .
  • Easy to Use but Calories Incorrect

    By JLN1977
    This app is easy to use to enter foods and create recipes. I like being able to create my own macro and calorie goals. One BIG thing I wish was different - adding foods manually. The app requires you to enter the calorie count. I wish the app would calculate the calories automatically by letting me input fat, carbs and protein. Most of the food labels do NOT have correct calorie content on them. Yes, I can manually calculate correct calories and enter them. But other apps have this feature and make it easier. An update to this app to make this possible would make the app just about perfect.
  • Eating disorder app

    By Jennylaurel
    This app absolutely contributed to my eating disorder. I don’t know anyone who has used a calorie counting app that hasn’t developed disordered eating as a result. You don’t need an app like this. Avoid.
  • Fine app, but the business is shady. They charge unexpectedly.

    By slartifartblast
    Most apps charge through apple, if you have an iPhone. Lose It charged me through their website after cancelling my subscription via Apple. Then after asking for a refund, they cancelled the ticket within a week, and didn’t resolve anything. Don’t let them take your money. Sign up for Noom instead.
  • Easy Comprehensive Tracker

    By Determined Marilyn
    I simply love this tracker! It’s easy to use, and gives goid information!
  • It works, especially with a step tracker

    By Keri M
    I love this and can’t believe that I have continued to use this religiously for 4 months. I am down 20lbs. I love that it’s creating habits and that just daily movement counts and if you move a bunch, it will go toward calories. I have used other trackers in the past, including WW and my Fitness pal. This one is amazing.
  • Too many reminders

    By jimbbt
    I have used this app for years. Latest version has too many reminders and no way to turn them off. Will not renew subscription.
  • Almost perfect!

    By BoyReed
    I’ve used Lose It successfully for years. It has also helped me keep weight off after “losing it”. However, there are a few things I feel really need to be improved. Sometimes I have scanned an item’s barcode, only for a completely different item to come up. (Not a huge deal) There are times when scanning a barcode will bring up the correct item, but the details will be off. Maybe it’s outdated/old? There should be a way for us to update the item as opposed to entering an entirely different entry. Lastly, when you’re trying to lose weight, being precise matters. So when someone enters “1 Serving” as opposed to “28 Grams”, it’s not only unhelpful, it’s frustrating. This is another instance where we should be able to update/change the entry to our needs (ie grams, ounces, servings, etc) It’s just causing us to enter a single item multiple times. Other than that, it’s a super useful app.
  • Works!

    By lesliethyme
    Love this app. Easy to use....thats huge because easy means I don't have a "it just takes too much time to enter my food" excuse. I love how simple it is to capture food, through a search, barcode, or even scanning nutritional info! No typing needed. Simple to add my food again and again. Thank you, Lose it! In just 7 weeks, I am down 16 lbs. And am making an important ifestyle change.
  • Too much incomplete/inaccurate data...

    By John10:10
    Been using this app for nearly three years. It’s helpful but there are a few issues... 1) nowhere for submitting feedback (hence this review) 2) there’s too much inaccurate and incomplete food data. It needs to have required fields for macros or just save the ‘calories only’ entries as ‘’my foods” with no public access. N/a n/a n/a n/a n/a is useless but shows up again and again for thousands of entries. 3) Sugar alcohols are counted as net carbs. Who does that? That is so basic I can’t believe it’s not been addressed. It literally makes the numbers inaccurate.